Beyond Visibility – Positioning Your Business for Growth
Your business needs more than visibility. It needs the right positioning, the right audience and a marketing approach that supports its growth.
As a founder, it's easy to get caught up in posting consistently, chasing engagement and trying different marketing tactics. But how well do you really understand your customers? Can they clearly tell what makes your business different? And are your marketing efforts translating into actual business growth?
For the first session of the November edition of BUILT RIGHT, we're exploring the foundations of effective marketing, with a focus on positioning, customer acquisition and business growth.
We'll be joined by Peace “Poria” Irabor, Co-founder of SmarthiveSMS and Ygnite Marketing, for a practical conversation on how businesses can communicate their value, attract the right customers and build meaningful relationships that support long-term growth.
WHAT WE'LL EXPLORE
Understanding your target audience and ideal customers.
Positioning your business in a competitive market.
Communicating your brand's value and differentiators.
Moving beyond visibility to customer acquisition.
Building customer relationships and improving retention.
Aligning your marketing efforts with business growth objectives.
WHO SHOULD ATTEND?
This session is for:
Founders and small business owners.
Entrepreneurs building and growing their brands.
Startup teams and early-stage businesses.
Professionals interested in understanding marketing strategy and business growth.
Whether you're just starting out or looking to improve how your business attracts and retains customers, this conversation is for you.
BUILT RIGHT is a collaborative initiative by ForteHER and MBS Built By Her, created to help founders and aspiring entrepreneurs build stronger businesses through practical conversations, expert insights and actionable lessons.
Come ready to learn, ask questions and rethink how you approach marketing.
We look forward to having you!