What 200,000 events tell you about which ones to sponsor
Learn how to judge an event before you pay to sponsor it. We'll look at who's registered, whether the host can fill the room, and whether your buyers will be in it.
Aniket Naravanekar, founder of Trnout, will share what Trnout has learned from analyzing more than 200,000 events and hosting more than 100 of its own, including the largest events of Seattle Tech Week 2026. He's joined by Nia Joseph, AI GTM Lead at Microsoft, founder, advisor and GTM coach.
What we'll cover
Why the host's audience matters more than the topic. In our data, it explains about 60% of the difference in turnout between events.
Which formats fill rooms. With the same host and the same list, demo nights and hackathons draw more than twice the turnout of workshops.
Why most recurring series don't grow. Only about 4 in 10 get bigger from one edition to the next.
How to check who's registered against your target accounts before you sign.
What to ask a host before you commit budget.
Bring an event you're weighing. We'll save the last 15 minutes to score a few of them live.
Who it's for
Event and field marketers, founders and GTM leads deciding where next quarter's sponsorship budget goes.
Agenda
12:00 Welcome
12:05 What predicts a full room
12:30 Will your buyers be there?
12:45 Live scoring: your events
1:00 Done
About the speakers
Nia Joseph is an award-winning AI product leader, strategist, and founder helping organizations turn AI into measurable business value. She advises startups and enterprise leaders on AI strategy and transformation, with experience spanning Microsoft and clients including the World Bank Group, the International Monetary Fund (IMF), and the governments of Antigua and Anguilla. As the founder of TechFren and creator of AI products including NexPost.ai and GetMailBuddy.com, she makes AI practical, accessible, and actionable for leaders, teams, and organizations.
Aniket Naravanekar is the founder of Trnout, which helps companies turn the events they host into pipeline. He has hosted more than 100 events with over 10,000 RSVPs, including the largest events of Seattle Tech Week 2026.