

Business IT Architecture Series (BITAS) Conference 2025
The Business IT Architecture Series (BITAS) Conference is the premier annual event dedicated to bridging the gap between business, technology, and people. It brings together visionary business leaders, IT professionals, strategists, and innovators to explore cutting-edge trends, tackle emerging challenges, and share best practices for aligning technology with business objectives.
This conference offers a vibrant, collaborative environment designed for professionals who want to stay ahead in today’s fast-paced, tech-driven landscape. Attendees will dive deep into the transformative power of enterprise architecture (EA), learning how to harness it as a strategic tool to drive Malaysia’s digital evolution and secure long-term success in a digital-first world.
Featuring an Executive Leadership Roundtable and an insightful Conference, the event takes a holistic approach to EA, equipping professionals and organisations with the strategies needed to navigate digital transformation effectively. Through dynamic discussions and collaborative exchanges, attendees gain valuable insights to drive innovation, enhance operations, and achieve sustainable business growth in an ever-evolving digital landscape.
BITAS CONFERENCE 2025
Theme: Aligning Enterprise Architecture with Business Outcomes
Time: 1.30pm to 5.00pm (Registration starts at 12:00pm)
In today’s fast-paced digital landscape, this conference delves into how Enterprise Architecture practices can effectively align with strategic business goals by bridging the gap between vision and execution. Through the sharing of industry experts, attendees will explore proven approaches and learn how to position Enterprise Architecture as a catalyst for innovation, operational excellence, and sustainable growth across the organisation.
Target Audience: • C-level Executives/Directors/Head of IT, EA, Business & Innovation • Enterprise IT Architects • Information/Data Architect, Data Scientist • Business Architect • Infrastructure/Technology Architect • Software/Application Architect • Information Managers • Technical Consultants • Director or Vice President of Business Units • PMO or Project Managers • Project Leaders • Software Developers/ System/Network/ Cloud/Datacenter Engineers • Head of LOB (Line of Business) • Integration Specialists • Business Stakeholders who sponsor and initiate IT projects.