Beyond the Name — Creating Compelling Brand Stories That Resonate
Is your brand story just a tagline, or does it truly connect with your audience? Join us for an insightful webinar that takes you beyond the name to craft impactful brand narratives that inspire, engage, and resonate.
Meet our speakers:
Frank Ng, VP for Growth at Intellect. Intellect is the largest and fastest growing mental health benefits company founded in Asia. Frank leads the Commercial Growth function, building the business to be the most trusted voice in the mental health industry across Asia Pacific.
Joel Wong, Director at Social Jet Singapore. Social Jet is a leading influencer marketing agency based in Singapore. Joel is a seasoned entrepreneur who has expertly leveraged paid media and various digital marketing strategies to scale brands successfully.
Junnie Ten, Head of Social Media and Marketing Communication of Dynamite Lab. Dynamite Lab is a creative social media agency that blends bold storytelling with strategic brand building. Junnie has over a decade of expertise in social media and marketing communication and excels in crafting campaigns that bridge global brand identities with local storytelling.
This panel discussion is moderated by Rosie Agas Ramirez, Projects and Campaigns Lead at e27. Rosie is a media tech professional passionate about amplifying Asian stories and voices. Her background spans content creation, project management, and independent podcasting, blending her technical expertise with a commitment to meaningful storytelling.
What You’ll Discover: Our panel of will walk you through the art and strategy behind storytelling for brands that make a mark. From understanding your audience’s needs to delivering authentic, emotionally engaging stories, this webinar offers actionable insights to take your brand’s storytelling from concept to connection.
Key Takeaways:
Foundations of Brand Storytelling: Learn how purpose-driven storytelling helps you stand out and make your brand identity unforgettable.
Crafting a Compelling Narrative: Discover techniques to create relatable, emotionally resonant stories that build real audience connection.
Audience-Centric Content Strategies: Explore research-backed personalisation and localisation tips for reaching diverse, global audiences.
Choosing the Right Platforms: Gain insights on leveraging different channels and content formats for maximum impact.
Keeping Your Story Fresh: Learn how to adapt your storytelling as your brand and audience evolve, while staying true to core values.
Measuring Impact: Discover the metrics that matter and connect your storytelling efforts to real business outcomes.
Who Should Attend:
Whether you’re a brand marketer, content strategist, or startup founder, this webinar offers powerful tools to elevate your storytelling and enhance your brand’s impact.
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Don’t miss out on this chance to learn the secrets of creating compelling brand stories that truly resonate. Reserve your spot now!