Chai pe Charcha with Vaithee:Marketing Automation for Ecomm and D2C Ventures

​Join us for an engaging and insightful session with K. Vaitheeswaran, the visionary often called the “Father of E-commerce in India.” As co-founder of Fabmall (now More Supermarkets) and author of the best-selling book Failing to Succeed: The Story of India’s First E-commerce Company, Vaitheeswaran brings a wealth of experience and first-hand lessons from the forefront of India’s digital retail revolution.

​This Chai pe Charcha is designed for founders, entrepreneurs, and professionals passionate about the future of e-commerce and direct-to-consumer businesses. The conversation will focus on the strategic use of marketing automation for Ecomm and D2C ventures—exploring best practices, challenges, and real-world insights from a true industry pioneer.

​Enjoy a relaxed, interactive environment with opportunities for Q&A, networking, and learning from one of India’s most respected startup leaders—all while sipping tea and enjoying refreshments!

​Don’t miss this unique opportunity to connect, gain actionable advice, and be inspired by the story of India’s first e-commerce company.

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