Viralathon
Viralathon: the startup marketing sprint 🚀
You get one evening, one real startup and one real growth problem. Can your team market it into the spotlight?
Viralathon is UQIES's fast-paced marketing challenge. Your team is handed a real startup with a real marketing problem, and you have 4 hours to crack it with a campaign. Maybe it's a fresh brand story, a social strategy that actually lands, a new channel to reach the right audience or a campaign people can't stop sharing. Your call.
How it works
Get your brief. Your team is matched with a real startup and the marketing challenge it's facing right now.
Learn from the panel. What makes something go viral? Industry marketers share how startups actually grow, the tactics that work and the ones that flop.
Build the campaign. Map out your strategy, nail the message and bring it to life.
Pitch in 2 minutes. Go straight to the judges and get REAL feedback.
Why you'll want to be there
Hands-on marketing experience with real startups, which looks great on your resume
Every team can send their campaign straight to their startup, so your strategy could actually get used
Free dinner, because nobody builds a viral campaign on an empty stomach
Prizes for the top teams (details dropping soon 👀)
Meet marketers, founders and other students who love this stuff
The details
📅 Monday 12 October, 4:00 to 8:00 pm
📍 GCI Ventures Space
👥 Teams of 3 to 4. Come with your crew or come solo and we'll match you up
🎟️ $5 for UQIES members, $10 for non-members
No marketing experience needed. If you've ever scrolled past an ad and thought "I could do better than that", this is your night.
Grab your ticket and let's make something go viral. 💥