How to Use AI to Position Your Startup to Buyers
You built the product. The market isn't buying it yet. Usually the gap is positioning: buyers don't see themselves in your pitch. In this hands-on session, Jonathan Grover shows you how to use AI to fix that. You'll build a synthetic version of your ideal buyer as an AI agent, then let it tear into your pitch in real time, surfacing the objections and gaps a real buyer would raise. You'll leave with sharper positioning that actually converts, plus a Claude skill you can take home and reuse on your next pitch. Come with a product and a pitch you're willing to put to the test.
Featured Speaker:
Jonathan Grover — Founder & Fractional Chief Product Officer, Supergrover
Jonathan Grover is a product, AI, and go-to-market leader who helps founders and executives turn a built product into real market traction. A former Fortune 50 executive, he has managed billions of dollars of product roadmap and shipped AI products that scaled to $100M+ ARR across 180+ countries. He has structured go-to-market deals worth more than $150M, holds patents in AI, and across 60+ early-stage ventures has helped raise $500M+ in funding and taken part in multiple exits. Today he runs Supergrover, advising CXOs and product teams on product strategy, go-to-market, and AI transformation.
What You'll Learn:
How to turn your ideal customer into a synthetic buyer persona you can interrogate with AI
How to pressure-test your pitch against that AI buyer and surface objections before real buyers do
What separates positioning that converts from features that fall flat
How to spot and close the "traction gap" between building a product and selling it
A reusable Claude skill you can take home to sharpen future pitches
Who Should Attend:
Founders whose product works but isn't converting buyers yet
Early-stage founders refining their positioning, pitch, or messaging
Technical founders who need to sell to non-technical buyers
Anyone who wants to use AI to sharpen how they go to market trends.
About Founder Institute: The Founder Institute is the World's Largest AI-Native Company Builder, giving idea-stage, first-time founders, and employees making the leap to entrepreneurship the tools, global network, and proven methodology to build an AI-powered startup from zero to funding. Since 2009, our structured programs have helped over 9,000 founders across 100 countries raise more than $2BN in funding. Based in Silicon Valley and with chapters across 6 continents, our mission is to empower talented and motivated people everywhere to build impactful, AI-powered companies.