How to Stop Losing Deals to Indecision

​What 2.5M Sales Conversations Reveal About Where Deals Really Die

​More than 50% of your lost deals aren't signing with a competitor. Instead, they're deciding doing nothing is safer than doing something wrong.

​Ted McKenna's research behind The JOLT Effect (2.5M+ sales conversations) breaks down why the Fear of Messing Up (FOMU) is the biggest source of revenue leak, and what to do.

​We'll break down live:

• ​How to detect when indecision (not rejection) is about to kill your deals

• ​The specific selling behaviors that move buyers past FOMU, and what separates reps who do it consistently

• ​How to measure seller behavior against revenue outcomes so enablement runs on evidence, vs. gut feel.