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Storytelling for Startups

 
 
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About Event

​Telling a great story is a super power.

​Founders can use it to fundraise, marketers can use it to convert customers, and just about anyone can use it to build a compelling blog.

​But how to hone your skills as a storyteller? How do you know what story your audience will love? And how do you leverage your storytelling skills into quantifiable results?

​By learning from the experts, of course.

​Join Hustle Fund GP Eric Bahn and HackerNoon founder David Smooke for a discussion on storytelling.

​What we'll cover

  • ​what makes a great story?

  • ​what are pathos, ethos, and logos, and how do they come into play?

  • ​how can we leverage curiosity to increase audience engagement?

  • ​how to use storytelling to connect with your audience, regardless of topic or industry?

  • ​what role does vulnerability play when it comes to telling a story?

  • ​what stories should startups be telling, and where do those stories live?

​Who we are

​David Smooke is the founder and CEO of HackerNoon, a technology media company with 35,000+ contributing writers and 5-8 million monthly readers.

​He's written 276 stories for HackerNoon, and led the company in fundraising $2.9m. In his spare time, David loves walking, basketball, skiing, and being around the world's funniest people.

​

​Eric Bahn is the co-founder and GP of Hustle Fund, an early-stage VC fund that believes great founders look like anyone and come from anywhere.

​Eric is a storytelling master, and has cracked the code on using storytelling to connect with investors, partners, press, and founders.

​In his spare time, Eric loves hanging with his family, driving his minivan, and is currently learning how to DJ.