Make This Summer More Profitable, Not Just Busier
Your busiest months should not leave you wondering where the money went.
Most tourism operators head towards summer thinking they need more.
More bookings. More advertising. More exposure. More products.
But more volume can simply magnify the problems already sitting underneath the business.
If your pricing is wrong, you sell more at the wrong margin.
If your booking mix is wrong, commissions take more than expected.
If your listings are not converting, more traffic simply gives more people the opportunity to leave.
And if the cash is not planned properly, you can finish your biggest trading period wondering where the money went.
Busy is not the goal. Profitable is.
Join Sarah Colgate and Shahreen Leech for a practical 60-minute conversation about what tourism operators should be looking at before peak season arrives.
Sarah and Shahreen work on different sides of the same problem.
Sarah will look at what each booking actually leaves behind, including:
peak-season pricing
product and channel mix
profit per passenger
cash flow
planning ahead for GST, tax and super
what a good summer actually looks like financially
Shahreen will look at what happens before the booking, including:
why some marketplace listings convert and others do not
what makes one experience stand out beside another
where operators lose bookings inside their listings
distribution across major marketplaces
how travellers are increasingly finding experiences through AI search
The opportunity is not simply to get more bookings.
It is to get the right bookings, convert more of the demand already finding you and make sure those bookings are worth having.
What you will leave thinking differently about
You may not need more traffic.
You may not need more products.
You may not even need more bookings.
You may need better pricing, a stronger booking mix and a clearer understanding of what every booking is actually contributing to the business.
That is what we will unpack together.
Event details
Wednesday 21 October 2026
11.00am Queensland time | 12.00pm AEDT
Online | 60 minutes | Free
Everyone who registers will receive the recording, plus Sarah's pricing and profitability checklist.
Register to join us before summer gets busy.