Launch & Learn: Behind the Seams - How to Start & Scale a Clothing Brand

​Ever wondered what it takes to launch a clothing line? Join Kristin Ruud, Founder & CEO, and Rachel Heydlauff, COO of Northern Classics, for a fireside chat on how they transformed a personal need into a fast-growing premium outerwear company. Whether you’re dreaming of launching your own apparel venture or just curious about how brands come to life, this conversation offers practical lessons and insider insights from the founders who made it happen.

​This session will be moderated by Alison Todak, VP of Entrepreneurship & Innovation of the Michigan Economic Development Corporation.