Product Data as a Competitive Advantage in AI-Driven Search: What Retailers Must Fix Now to Stay Visible

​AI Search Is the New Battleground — Is Your Product Data Ready?

​Join a select group of fashion and retail leaders for an intimate breakfast conversation on a critical shift in eCommerce: AI is now influencing how customers discover, compare, and choose products, often before they ever reach a product page.

​As AI systems interpret and recommend products using structured and unstructured product data (titles, attributes, descriptions, imagery, and categorisation), data quality and completeness have become critical to visibility, relevance, and recommendation in AI-driven search. Yet for many brands and retailers, product data remains fragmented, inconsistent, and optimised for legacy SEO rather than AI-led discovery.

​In this relaxed, intimate session (no slides, no sales pitches), we’ll explore how product data flows from internal systems into AI-generated answers, what “AI-ready” product data really means, and how leading retailers are transforming product data from an operational necessity into a strategic advantage for AI search, discovery, and conversion.

​What you’ll explore:
- Explore How AI agents discover, interpret, and recommend fashion products
- Discuss why product data, not keywords or channels, now underpins AI visibility and relevance
- Understand what incomplete or poorly structured data means for AI search, GEO, and competitive performance
- ​Assess your organisation’s AI readiness using a practical product data checklist

Hosted by:
Svetlana Kordumova, Founder & CEO of Pixyle.ai
Charlotte Kula-Przezwanski, Vice Chair & Managing Partner at Columbus Consulting

We’re keeping this gathering intentionally small to encourage meaningful conversations. Coffee, breakfast, and fresh ideas provided.

​👉 Space is limited, so be sure to register to secure your spot!