Creative Intelligence Forum with TikTok & NewForm

​Format

​Presentations from TikTok and NewForm, followed by a fireside panel with growth leaders from Flo Health, Cloaked, and Gametime, then happy hour.

​Event Description

​An invite-only afternoon with TikTok and NewForm on creative intelligence for modern growth teams.

​We’re bringing together app and consumer marketers to discuss how creative finds audiences, what we can learn from creative data, and how that informs what should ship next.

​NewForm will walk through our approach to creative diversity, including a visualization of creative formats in latent space to help teams spot gaps and find new directions to test.

​TikTok will share its perspective on growth for apps and services, with examples across app installs, subscriptions, and customer acquisition.

​What We’ll Cover

• ​Creative as the targeting. How different formats and messages reach different audiences, and what their response tells us.

• ​Creative diversity. How to identify gaps in your creative mix and test ideas beyond variations of what you already run.

• ​What to make next. Using creative and performance data to guide production, testing, and spend.

• ​The operator perspective. A fireside chat with CMOs and growth leaders on how they put this into practice.