Be the Answer: From SEO to AEO (Answer Engine Optimisation) to Capture High-Intent AI Traffic

​This is a fantastic opportunity for the startup community to learn more about the critical role that Answer Engine (or Generative Engine) Optimisation is playing across marketing communications. What it is, why it’s a vital tool to use in the marketing tool kit, and how to ensure they are doing what is needed to be found and discovered by answer engine agents like; Chatgpt, Gemini, Claude, CoPilot etc.