Building a direct-to-player strategy: lessons from Frontier Developments - gamescom dev

​Register for this session directly on the gamescom biz app: https://bizcommunity.gamescom.global/event/gamescom-biz-2026/planning/UGxhbm5pbmdfNDU1MjIzOA==

​Title: Building a direct-to-player strategy: lessons from Frontier Developments

​Description: Selling games directly to players (D2C) is becoming an essential part of the PC games business. In this session, Chris Cheever, VP of Business Development at Xsolla, will share the latest market insights on the growing D2C landscape and explain why more studios are investing in direct sales. He will be joined by Luke Powter, Head of Commercial at Frontier Developments, who will share Frontier's experience launching and operating its own direct-to-player store, including key challenges, lessons learned, and best practices for studios considering a similar approach.

​Time: Tuesday, August 25, 13:15-13:45

​Visit Xsolla at gamescom dev and check out the Xsolla booth during gamescom at Booth # A030-B035 - Hall 2.2