​FutureScript is ICTA’s new education series where cinema writes its next chapter, with technology, creativity, and strategy in the same frame.

​In this first interactive FutureScript online session, we’re focusing on AI not as a buzzword, but as a practical tool to make cinemas more agile, efficient, and audience-ready.

​Many ICTA members are curious about AI, but also cautious:
Will it replace people? Is it a fad? Where do we even start?

​Across 90 minutes, co-hosts Keerthana Mahadevan (Segmentide / The AI Collective) and Norma Garcia (NRJ Media Group / Television Academy) will guide participants through a structured, story-driven journey, from fear and uncertainty to clarity, responsibility, and hands-on use.

​You’ll explore:

• ​AI 101 for Cinemas
  A clear, non-technical baseline: what AI and LLMs actually are, in language operators and executives can understand.

• ​From Fear to Fluency
  Why so many in our industry feel threatened by AI—and how to reframe it as a tool that amplifies human expertise instead of replacing it.

• ​Responsible AI in an Entertainment Context
  Simple pillars (transparency, diversity of input, human oversight) to help your teams experiment confidently.

• ​Practical Use Cases for Cinema Teams
  How AI can support operations, marketing, programming, and decision-making—today, with tools you can open in a browser.

​Then, we’ll move into a live breakout lab:
Attendees will join small groups, open an AI tool of their choice, and work through guided prompts and a shared worksheet to solve their own real problems.

​We’ll reconvene, share takeaways, and close with a two-way Q&A!

​You’ll leave with:

• ​A grounded understanding of what AI is (and isn’t)

• ​A mindset shift from anxiety to experimentation

• ​Practical prompts and workflows you can try immediately with your teams

• ​A shared reference doc capturing ICTA member use cases and ideas

​About Speakers

​Norma Garcia

​​CEO & Co-Founder, NRJ Media Group | Former Lucasfilm | Paramount | Dolby | THX
Visionary entertainment leader bridging storytelling and AI ethics.

​​Keerthana Mahadevan

​​Founder & Chief Strategist, Segmentide | Regional Director (Canada East), The AI Collective
Human-first strategist designing AI-powered systems that align technology with business goals & real-world outcomes.

​​Moderated by Carrie Dietrich, President, ICTA

​​🗓️ Wednesday, December 10 | 11:00 AM – 12:30 PM ET
📍 Virtual (Zoom)
🎟️ Free | Limited to 90 participants | Approval required

​​
ICTA FutureScript is here to keep you ahead of what’s next, bringing together the people, ideas, and innovations that will define the future of cinema.

​​🚀 Be part of the story before it hits the screen.

​​⚙️ Event Notes & Participation Guidelines

​​🎥 Video ON, please.
This is a camera-on event to encourage authentic conversation and networking. Participants with video off may be moved to listen-only mode.

​​💬 Networking Rounds:
You’ll be matched in timed breakout sessions for rapid introductions. Keep your pitch concise — name, role, and one AI or cinema-related interest.

​​📧 Access Link:
Your approved registration confirmation will include the final Zoom link. Please check your spam/junk folder if not received within 24 hours of the event.

​​🪐 Recording Policy:
The event may be recorded for ICTA archival and marketing purposes. By joining, you consent to being part of the recorded session.

​​🕒 Timing:
We’ll begin promptly at 11:00 AM ET. Please log in 5 minutes early to ensure smooth check-in and breakout assignment.

​​📸 Media Use:
Screenshots and short video snippets may be used for post-event recaps and promotions.

​​📩 Questions or Support:
For assistance before or during the event, contact:

​​✨ About FutureScript

​​FutureScript is ICTA’s visionary webinar series exploring the evolving intersection of art, technology, and audience experience. From AI and automation to immersive design and sound, each chapter decodes how the next generation of storytelling is being authored, right now.

​​This isn’t just education. It’s evolution.
Stay on top of what’s next and ahead of your competition.

​​🚀 It’s going to be out of this world.