Decoding Desire: Neuroscience for Winning Food Products By Thimus
Decoding Desire: Neuroscience for Winning Food Products is an in-person session designed to introduce professionals across food innovation, R&D, consumer insights, and product development to thimus.com and its neuroscience-based approach to product evaluation.
This session is designed for food and beverage professionals, innovation teams, sensory and consumer insights specialists, marketers, product developers, and potential partners across Abu Dhabi, Dubai, and the wider UAE market.
During the session, we will cover:
The limitations of traditional-only product evaluation methodologies
What Thimus is and how its methodology works
Key neuroscience metrics and how they can support product evaluation
How Thimus captures consumer responses with high time resolution
A live Thimus demo and results presentation
Real-world case histories and applications
Q&A and next steps for companies interested in working with Thimus
Agenda:
10:00 – 10:15 — Welcome & introduction to the partnership
10:15 – 10:30 — Limitations of traditional-only product evaluation methodologies
10:30 – 11:15 — Thimus overview: methodology, metrics, time resolution & more
11:15 – 11:30 — Break with light food & drinks
11:30 – 12:30 — Live Thimus demo + results presentation
12:30 – 13:00 — Q&A and Call to Action
We are welcoming:
Food and beverage R&D teams
Product development and innovation professionals
Consumer insights and sensory specialists
Marketing and brand teams
Strategy and business development teams
Food industry decision-makers and potential partners
The event will be hosted in person at the IFAVH Office at Space42 Arena Complex, Abu Dhabi - United Arab Emirates ,
Light food and drinks will be provided during the break. The Thimus team will also be available in the afternoon for 1:1 meetings with interested attendees who would like to explore potential applications, collaborations, or partnership opportunities in more detail.
Visit our Website: https://thimus.com/
More info: LinkedIn