Technical Content Workshop [Essence December Workshop]

​​Join Allie Beazell, marketing lead at Linear, and fellow Essence founders in a 45-minute collaborative workshop where we’ll dive into the fundamentals of creating and scaling technical content marketing strategies.

​​Allie is a B2B and B2D marketing leader with 7+ years of experience in developer marketing, B2B SaaS, and community building.

​Before Linear, she built out the content, community, and marketing motion at Census. She also works with early-stage (seed and series A) companies in the data and dev tools spaces to help founders stand up marketing. Allie especially enjoys working with companies with a strong penchant for community, new category creation, and founder storytelling. 

​During this live session, we’ll cover: 

• ​How technical content marketing compares to “traditional” B2B strategies 

• ​Where technical content marketing fits into your overall marketing strategies 

• ​How to use technical content in PLG, sales assisted and sales led GTM motions 

• ​How to start (and fuel) your content engine 

• ​Where to find quality writers and content creators to bolster your pipeline (and when to hire FT)

• ​How to think about distribution and promotion of your content 

• ​How to measure the ROI of your content 

• ​Q&A on all things content, dev marketing, and community 

​Have questions or topics you want to make sure we touch on during this session? Reach out to Allie in the Essence Slack before our session.