​A business model describes the rationale of how an organization creates, delivers, and captures value. It is a foundational document for detailing a startup company and is required to access debt and equity capital.

​In this workshop, we'll discuss the key components of a business model (and the short form version, referred to as a Business Model Canvas) and how we can use it to highlight value creation and identify risks and assumptions in your business. All participants will leave the session having begun (or honed an existing!) business model canvas.

​Led by Michelle Cote

​Michelle Cote is a Lead Instructor at CCEI, Interim Director of the Werth Institute for Innovation & Entrepreneurship at UConn, and Director of Launc[H], an innovation ecosystem in Hartford. At CCEI, Michelle teaches courses that help students and faculty build skills critical for entrepreneurship and innovation, and supports them in forming and bringing new ventures to market.

​Michelle has been using the Business Model Canvas to lead programs at CCEI for the past 11 years, coaching over 150+ entrepreneurs from across the university on how to use it to develop their businesses.

​About Traction Workshops

​Ten workshops will be offered each academic year to support entrepreneurs at various stages of building a business idea. These workshops are open to all UConn students, and are led by experienced entrepreneurs, CCEI instructors, and UConn faculty. Learn more about the program at ccei.uconn.edu/traction.