Marketing Club #2
Are we already seeing a strong decline in trust in the media and local news sources?
This trend is exacerbated by the rise of AI-generated content, which can flood the internet with low-quality or false information, diminishing the credibility of genuine news sources. AI tools can be powerful and used in various ways, benefiting or harming depending on their application.
How are media companies adapting to these changes? What strategies are they using to ensure the integrity of their content? How can AI be used responsibly in news media? Find out at Marketing Club #2 where we'll talk about The Future of AI in the News Media.
Our expert panelists:
- Petra Velijević, Director of Sales and Marketing at Telegram
- Marko Jambrešić, Business Lead at iProspect (Dentsu)
- Anamaria Todorić, Director of Digital Business at Večernji list
📅 When: June 11th, 6 PM
📍 Where: Bar Bez naziva, Zagreb