Building a Business Without Losing Yourself

​Part of Twin Cities Startup Week 2026, September 14–18.

​Building a business affects much more than your work. It can change your relationships, your routines, how you spend your time, and even how you define success for yourself.

​This panel brings together women founders for a candid conversation about the parts of entrepreneurship that happen outside the pitch deck and business plan. They'll talk about wearing multiple hats, navigating relationships with friends and family, managing burnout, dealing with outside expectations, and figuring out how to keep building without losing themselves in the process.

​Attendees should leave with an honest look at the realities of entrepreneurship and perspectives from women who have had to decide what success looks like on their own terms.

​Speakers & Perspectives:

• ​Demi George, WeMN Board of Directors, Social Media Director | Founder of HeartGlass

• ​Cece Campbell, President of WeMN | Realtor, Sold By Cece

• ​Alex Apsey, WeMN Board of Directors, Secretary | Operations Consultant

• ​Rachel Moscatelli, WeMN Board of Directors Events | Linli Studio

• ​Nataly Huff, CEO & Strategic Advisor @ Innovate Forward Marketing & Marketing Director @ WeMN

​Getting here on Wednesday. Parking, Basecamp, lunch, and the rest of the day: tcstartupweek.com/wednesday