Workshop: Who, What, and How: Clarify Your Customer and Build Your Sales Foundation
Part of Twin Cities Startup Week 2026, September 14–18.
Building a successful business requires more than a great idea. You need to understand who you are serving, validate what they need, and develop a practical approach for turning customer interest into revenue.
Led by Christina Pecoraro, founder of Lotus Business Solutions, this interactive workshop will help entrepreneurs strengthen their understanding of their ideal customer and build a more focused approach to sales. Christina will be joined by Nick Tietz, founder of ILT Academy, who will contribute insights on customer discovery, validation, and lean startup principles.
Through guided exercises and discussion, participants will clarify their ideal customer and value proposition, identify assumptions that need testing, and begin building a repeatable approach to reaching and converting customers.
You’ll leave with greater customer clarity, a stronger sales foundation, and practical next steps you can put to work immediately.
Speakers:
Christina Pecoraro, CEO & Founder @ Lotus Business Solutions LLC
Nick Tietz, Founder & CEO of ILT Academy
Getting here on Wednesday. Parking, Basecamp, lunch, and the rest of the day: tcstartupweek.com/wednesday