Beyond the Algorithm: The Future of MarTech, AI & Human Creativity

​Part of Twin Cities Startup Week 2026, September 14–18.

​AI is changing how organizations create, connect with customers, and compete, but where is it actually taking marketing and creative work next?

​Leaders from Knock, MCAD, and the enterprise AI landscape will explore how AI is reshaping MarTech, creative innovation, and the way organizations adopt new technology. The conversation will look at where AI creates real competitive advantage, what remains uniquely human, and how founders and business leaders can make thoughtful decisions about where AI belongs in their work.

​Speakers:

• ​Lili Hall, Founder & CEO of Knock Marketing

• ​Michael Arulfo, Chief AI Officer & Field CTO @ Cadre and GestaltIQ

• ​Olaf Kuhlke, Chair of Creative Entrepreneurship & Professor @ MCAD

• ​Moderator: Linda Finley, BETA Board Chair @ BETA (beta.mn)

​Getting here on Wednesday. Parking, Basecamp, lunch, and the rest of the day: tcstartupweek.com/wednesday