Workshop: Your Story Is Your Advantage: How Small Brands Can Outmarket Bigger Competitors?

​Part of Twin Cities Startup Week 2026, September 14–18.

​You may not have the biggest marketing budget, but you have something your larger competitors can't replicate: your story.

​This workshop will help founders uncover the stories already hiding inside their businesses, from why you started and the customers you serve to your employees, process, failures, community, and mission.

​You'll learn how to recognize which moments are worth sharing and turn them into content that helps people understand, remember, and connect with your brand. Instead of constantly wondering what to post or trying to compete with companies that can simply spend more, you'll leave with a new way to look at your own business as a source of marketing material and a clearer idea of the stories only you can tell.

​Speakers & Perspectives:

• ​Joe Ruiz, Owner @ Social Eye Marketing

​Getting here on Wednesday. Parking, Basecamp, lunch, and the rest of the day: tcstartupweek.com/wednesday