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Twin Cities Startup Week '26

We’re busy crafting an unforgettable agenda. Stay tuned for the official calendar to drop!

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Built To Scale: Five Critical Lessons About Brand Strategy That Startups Can Learn From Iconic Brands

Twin Cities Startup Week '26

Classroom C127, 1st Floor in Schulze Hall, turn right from the main Schulze Hall entrance, the room at the end of the hall past Sponsor Alley. Schulze Hall, University of St. Thomas, 46 S 11th St, Minneapolis, MN 55403

Welcome! To join the event, please register below.

About Event

Part of Twin Cities Startup Week 2026, September 14–18.

In a world where AI has made everything faster and easier, it’s easy to think a computer can also write a serviceable brand strategy. But while AI does a great job of analyzing data and driving efficiencies, building a successful brand and creating compelling ways to connect with people is (so far) best done by smart people, not smart machines. In this session, long-time agency veterans, Kara Buckner (former President and Chief Strategy Officer at Fallon) and Michael Hart (Founder and former Chief Creative Officer at MONO) share five lessons they’ve learned from working with brands like Apple and Nordstrom that they now apply to startups in their new company, The Reversal Collective.

Speakers:

Kara Buckner, Founder & Chief Executive Officer of The Reversal Collective
Michael Hart, Founder & Chief Creative Officer of The Reversal Collective

Getting here on Tuesday. Parking, Basecamp, lunch, and the rest of the day: tcstartupweek.com/tuesday

Location

Classroom C127, 1st Floor in Schulze Hall, turn right from the main Schulze Hall entrance, the room at the end of the hall past Sponsor Alley. Schulze Hall, University of St. Thomas, 46 S 11th St, Minneapolis, MN 55403

Presented by

Twin Cities Startup Week '26

We’re busy crafting an unforgettable agenda. Stay tuned for the official calendar to drop!

Hosted By

43 Going