From Pitch to Profit: Insider Secrets to Securing Investment | Startup Women 2025

​​​This is the second webinar Startup Canada will host, as part of the Startup Women 2025 program. These webinars aim to support the business development of women-identifying entrepreneurs and give them the tools and know-how to navigate the early stages of their entrepreneurial journey.

​​ABOUT
Join a candid conversation between a successful entrepreneur and their investor. Learn about the investment process, what investors look for, and how to make a compelling pitch.

​LEARNING OBJECTIVES

• ​Develop effective pitching skills and pitch deck design, that will help you articulate the essential elements of a compelling pitch delivery and communicate your value proposition to the investor.

• ​Gain insights into the investment process, from initial pitch to due diligence and deal closing, and understand the typical timelines involved.

• ​Understand the investor perspective, and the key criteria investors use when evaluating potential investments, including financial metrics, market opportunity, and team strength.

​​EVENT DETAILS
Wednesday, May 21, 2025
9 - 10 AM PT | 12 - 1 PM ET (please verify your time zone)

​​SPEAKERS
Julia Elvidge: Co-Founder and Chair, SheBoot
Natasha Kostenuk: Founder & CEO, Ayrton Energy

​​WHO IS THIS WEBINAR FOR?
Early stage, women-identifying entrepreneurs looking to learn about the investment process. 

​​PARTNERS
The Startup Women program is powered by Startup Canada, co-presented by The Scotiabank Women Initiative and UPS, and in partnership with Mastercard, Constant Contact, and WEOC.