Leadership Series: LinkedIn as a Business Tool: What Every Chief of Staff Should Be Doing for Their Principal with Harris Fanaroff
Most LinkedIn advice focuses on personal branding. This session flips that lens: it's built specifically for chiefs of staff who want to help their principal use LinkedIn as a strategic business development channel, not just a place to post.
As the person closest to your principal's voice, schedule, and priorities, you're uniquely positioned to turn their LinkedIn presence into real pipeline and influence. In this session, Harris Fanaroff, founder of Linked Revenue, will share three immediately actionable strategies chiefs of staff can use to advise and support their principal on LinkedIn:
Turning engagement into intelligence — how to comb post engagement data to identify your principal's ICP and surface real business opportunities they're missing.
Capturing authentic content — how to pull real stories and insights straight from conversations with your principal and turn them into content that doesn't sound manufactured.
Strategic network growth — how to systematically expand your principal's network with their ideal buyers or partners, and report back the tangible results.
Attendees will leave with a simple framework they can bring directly to their principal, showing exactly where the missed opportunity is and how to act on it, positioning themselves as a strategic advisor and revenue driver.
Harris Fanaroff is the Founder & CEO of Linked Revenue, an executive demand generation agency that helps B2B executives and principals turn LinkedIn into a revenue-generating channel. Rather than treating LinkedIn as a branding exercise, Harris and his team build authentic content, activate strategic networks, and drive personalized outreach that converts visibility into qualified pipeline. Linked Revenue works across a variety of different industries, partnering directly with executives and the chiefs of staff who support them. Harris speaks frequently on relationship intelligence, LinkedIn strategy, and building demand generation systems that principals can actually sustain.