(IN) Focus: Culture Doesn't Wait for Permission

​This is not another conversation about Gen Z disrupting the industry. But it's a conversation you want to be here for.

While everyone else was sitting on panels debating what Gen Z wants, Shaina Zafar was busy building.

From co-founding JUV Consulting to creating ZCON, a gathering connecting the next generation of creators, cultural voices and industry leaders, Shaina has been creating opportunities for young people to shape the industries that have spent years trying to understand them.

Culture moves fast. Brands want to be part of it. Platforms want to distribute it. Everyone wants a piece of what's next. But the people making culture aren't always the ones getting the credit, opportunities or long-term upside.

For this edition of (IN) Focus, Shaina joins Simone Oliver, VP, Programming & Editorial at The Lighthouse, to explore the changing relationship between creators, brands and culture. What does influence actually get you? How do you turn a moment into something you own? And who gets to build the room in the first place?

Culture isn't yours to keep, and the next generation isn't waiting for an invitation.

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