​The GTM Garage — a HubSpot for Startups Series, looking inside the GTM engines of today's fastest-scaling startups 🛠️

​Pebl's Growth Story

​🚀 ~15% growth in international employees supported over the past year, reaching 7,000 employees globally
📉 25% reduction in average monthly customer churn, from approximately 4% to 3%
🤖 58% YoY growth in AI startup customers, including 9 that raised fresh capital, as more AI companies look to access global talent and scale internationally
💰 $1B in annual global payroll, operating with the most employment licenses in the EOR industry

​How Pebl Runs Ops and Go-to-Market as One Customer Lifecycle

​Pebl is an AI-first global employment platform that helps companies hire, pay, and manage talent across borders.

​Formerly Velocity Global, Pebl has been growing since 2014, raised a $400M Series B in 2022, and delivered 40% growth in the first quarter of 2026. Its 2025 rebrand and AI-first platform came alongside a rebuild of its go-to-market organization.

​In global employment, the sale is only the start. Customers stay or leave based on how well onboarding, payroll, and compliance work after signature. As Pebl scaled, it brought Operations and Go-to-Market under one leader, built around the full customer lifecycle. For startups, the question is: how do you set up sales and delivery so deals don’t break at the handoff?

​In this session, Dutta Satadip, Chief Business Officer at Pebl, joins the HubSpot team to share how Pebl made that shift and what early-stage teams can build now to avoid a rebuild later.

​They’ll unpack:

​→ Why and how Pebl merged Operations and GTM: how it aligns goals and incentives so sales owns retention and onboarding quality, not just closed deals
→ How Pebl is using AI across the customer lifecycle, beyond the product itself
→ Pebl’s current GTM stack: the tools behind prospecting, pipeline, handoff to onboarding, and customer success

​About Dutta Satadip

​Dutta Satadip is an accomplished business leader with a track record of driving growth, leading AI transformation, and strengthening shareholder value across organizations ranging from $100 million businesses to $85 billion global Fortune 500 companies.

With expertise spanning driving revenue growth, AI transformation, operational optimization, and customer-led growth, Dutta brings a strategic and creative approach to complex business challenges. His work encompasses GTM acceleration, restructuring, acquisition integration, change management, and product and service expansion, with a focus on building the right teams and capturing new market opportunities.

Dutta frequently speaks at major conferences, including TEDx, on AI transformation, customer-led growth, operations, change management, and leadership. He has shared his insights in publications including Harvard Business Review, Fast Company, and strategy+business, and has served on the boards of the National Hemophilia Foundation, Save One Life, and American Conservatory Theater, San Francisco.

​For HubSpot for Startups members

​Access The GTM Garage Toolkit here and unlock:

• ​Mentorship & 1:1 GTM Guidance

• ​Invites to VIP Events

• ​Priority Access to our Global Revenue Engine Hackathon — co-hosted with Clay, Lemlist, OpenAI & Anthropic

• ​Priority Access to White Glove Onboarding (worth $10,000 USD) + 90% off HubSpot's tools

​15 min conversation · 15 min open Q&A

​The GTM Garage is an invite-only session for venture-backed founders and GTM operators at Seed–Series A stage. Consultants, agencies, and enterprise companies are not eligible.