The Marketing Meetup IRL: Heidelberg
The Marketing Meetup is a global community for marketers, and the marketing-curious. This is your space to keep up to date and meet like minds, in an environment that prioritises kindness and learning you can actually put into action.
We're meeting for the first time in Heidelberg for this event 😊 😊 😊 The vibes will be chill and friendly, and you’ll be welcomed in with big smiles and cheerful chat 🙂
Come say hello, enjoy some pizza, listen to a speaker or two to get the ideas flowing, and savour the time to have real conversations with real humans. No selling or networking bingo, just good people being good people.
This is the kind of night where you walk home at the end thinking, "I’m not the only one, after all."
Let’s have a fab night with some fab people. You’re invited, of course.
Speaker: Karen Cousins, Communications Strategist and Founder of Cousins Agency
Topic: Why Creativity and Real Stories are a Marketer's Most Powerful Tools
When Karen Cousins moved to Germany, she was given one piece of friendly advice: don't ask people personal questions. It's intrusive. The problem? As a journalist and storyteller, asking questions and learning how people tick is exactly what she does.
After interviewing celebrities like Kim Kardashian and writing for Formula One world champions and CEO's, Karen has learned something surprising. The most powerful stories rarely come from the most famous people. They come from the leaders who assume their story isn't interesting or worth sharing.
In a world drowning in AI-generated, copy-and-paste content, marketers face a new challenge: everything is starting to sound the same. In this session, Karen shows why creativity and human storytelling cut through, and why the stories we are most afraid to tell are the ones that people connect with the most. Drawing on fifteen years of telling other people's stories and speaking about the terrifying moment she finally started telling her own, she shares practical ways to uncover the stories hiding inside every brand and leader.
Your speaker!
Karen Cousins is a former journalist turned communications strategist, writer, TEDx speaker and founder of Cousins Agency. For fifteen years, she has helped leaders and brands find their voice, driven by a belief that everyone has a story worth telling. She has worked with clients including Formula One World Champion Nico Rosberg, 2x Extreme E world champions Rosberg X Racing, InnoEnergy, Montreux Comedy, the BBC, and many more.
Here's how the evening unfolds:
6:00 pm Doors open: drinks, smiles, warm welcomes, and that lovely buzz of people arriving
6:30 pm A hello from us, then over to our speaker
7:15 pm Talks done, pizzas, plenty of time for open conversation and zero pressure networking
8:00 pm Home time, you leave with new connections, fresh ideas, and a smile on your face :)
A heartfelt thank you to our brilliant supporters. We literally couldn’t do this without them.
In partnership with The Sunnyside Hub, offering modern meeting rooms, flexible workshop spaces, and a versatile event venue, centrally located in Heidelberg's Bahnstadt district. It's a place that combines sustainable construction with thoughtful design, creating space for new ways of working.
Tickets are pay-what-you-like, from €5 to €50 (the average price folks choose is EUR 11.38 :)
We genuinely mean it when we say everyone is welcome here. So, if the minimum donation is a stretch right now, please just reach out to el@themarketingmeetup.com. We'll always do our best to include you.
If you know a marketer who'd love this, please do pass it on. This community grows one person at a time, thanks to the wonderful members - like you - spreading the word.
See you there!