Webinar: The State of Data in the Music Industry
*Water & Music members get in for FREE! If you're a member, please request a free "Members" ticket, and input the name and email tied to your W&M membership account. You should get approved within 48 hours of signing up.
For everyone else, please purchase a non-member ticket to get access, or learn more about our membership perks here.
Join us for an exclusive deep-dive into the findings of our groundbreaking State of Data in the Music Industry 2024 report.
In this 75-minute webinar, Water & Music founder Cherie Hu and lead report author Michael Zhang will walk through our full report — unpacking the paradoxes, challenges, and opportunities shaping the music data landscape today.
Drawing from our comprehensive survey of 600 music professionals across 12+ industry sectors, we'll explore:
The current state of music data tools and practices
The industry's "data wishlist" and key obstacles to data access
Spotlight on buzzy industry trends, including fan data and the impact of AI
We'll also share actionable insights and recommendations for navigating this complex, rapidly evolving ecosystem, and leave at least 15 minutes at the end for audience Q&A.
Whether you're a tech-savvy entrepreneur, a seasoned executive, or an artist manager looking to leverage data more effectively, this webinar will equip you with the knowledge and perspectives needed to drive innovation and make more informed, data-led decisions in today's music industry.
This is a rare opportunity to engage directly with our authors and your peers on one of the most critical issues facing our industry today. Reserve your spot now and be part of the conversation shaping the future of music and data!
*Can't make the event live, but still want the webinar recording? Please still RSVP so that you can receive our exclusive recording and recap notes after the fact!
About Water & Music
Water & Music is a leading provider of tech research, consulting, and education for the music business. Our premium research, company databases, and online courses help thousands of industry customers stay ahead of the curve on music-tech trends.
Our mission is to empower music professionals with the knowledge, insights, and connections they need — not only to navigate innovation, but also to become active participants in advancing the industry forward.
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