Better Bets, Braver Work: Building a marketing ‘confidence engine’ and overcoming beige

​head to https://themarketingmeetup.com/events/better-bets-braver-work-building-a-marketing-confidence-engine-and-overcoming-beige/ to sign up for freeeeeee! 😊

​***********

​The Confidence Gap can be a silent killer in modern marketing.

​Caught between tight budgets, short-term pressures, and complex stakeholders, it’s easy to default to safe, forgettable “digital beige.”

​Hattie will share her framework for building a Confidence Engine — using an intentional mix of GenAI, rapid prototyping, and neuroscience to validate brave, emotionally driven work before committing media spend. The session will cover how to minimise risk, bypass algorithmic bias, and build the evidence to get bold creative signed off by senior leadership.

​Hattie co-founded Uncharted, a global creative agency built for the future, bringing together human creativity and technology to give brands the confidence to set out without fear.

​An experienced leader in marketing, growth, and innovation, she was formerly managing partner at Karmarama, growth lead at Accenture and Non-Executive Director to HealthTech Start-Up of the Year, eargym. She is an active supporter and former trustee of The White Ribbon Alliance, advocating for women’s healthcare in developing countries. She is also an active member of WACL, helping drive gender equality in the marketing and communications industry.