Masterclass on B2B Growth - Scaling & Optimising GTM
What You’ll Master:
B2B GTM Basics: The essential building blocks of a winning strategy.
Crawl–Walk–Run: A practical framework for sustainable growth and what to focus on next.
Core Channels & Enablers: Practical plays to scale marketing and growth, including the importance of unit economics.
GTM Moats: How to future-proof your edge with AI and more.
P.S. Shubhankar Rai from Google will be with us to answer any questions you have on Google Ads campaigns.
Who Should Attend:
Founders, growth & marketing leads at B2B startups [ideally Seed/Pre-series A/Series A] ready to build a solid growth foundation and scale their GTM.
Why Attend:
Know what success looks like, then advance through each maturity stage with a clear path to sustainable growth.
About us:
I’m a Fractional CMO & growth advisor for startups and SMBs in Asia-Pacific. I have 15+ years of B2C and B2B marketing experience in Tech, including leadership roles at Google, Expedia Group, and Dell Technologies. I help businesses build strong marketing foundations, scale post PMF, improve efficiency, and invest in the right capabilities as they grow.
I’m a product, technology, and growth advisor with 18+ years of experience helping organizations build and scale digital products and customer experiences. My background spans consulting, agency, and big tech, including leadership roles at Google, Avanade, and Critical Mass (OMD Group). I help businesses monetize web and app products by combining user-first design and data-driven strategy to drive engagement, boost conversions, and deliver long-term ROI.