Me to We: Designing for the Collective
Populous House at SXSW 2026
Austin | March 16–17, 2026
Monday, March 16
4:30 - 6:00 PM | Welcome Reception and Happy Hour
6:00 - 9:15 PM | Live Music Showcase
9:30 - 11:30 PM | Late Night DJ
Tuesday, March 17
10:00 - 3:00 PM | Panel Presentations & Performances
3:00 PM – 5:00 PM | Break
5:00 PM | Doors Re-Open
6:00 - 9:30 PM | Live Music Showcase
9:30 - 11:30 PM | Late Night DJ
Every breakthrough moment begins with one — an athlete, a performer, a fan — but its impact is collective.
Live experiences turn emotion into energy, individuals into communities, and moments into movements. Populous designs the places where these moments happen.
During SXSW 2026, we’re creating a platform that explores how live experiences transform these individual moments into shared identity, culture, and belonging.