Friend or Foe? Exploring Cognitive Biases in Product Development
Calling all Product Managers, UXers, Product Owners, Business Analysts, and IT Developers! Ever felt like you're championing an idea a little too hard, even if there might be better options out there? Struggled to break free from the first solution that comes to mind during brainstorming? These could be signs of unconscious bias at play.
This workshop dives into the world of behavioral economics to explore how common biases can subtly influence your decisions.
In this interactive session, you'll:
Learn about common cognitive biases that influence user behavior.
Identify personal biases that might be affecting your decision-making.
Collaborate with product managers, UX professionals, and other attendees to understand how biases impact collaboration.
Discover how to leverage biases in a positive way to achieve your product goals.