The Power of Frictionomics
85% of senior clients want their brief challenged. Only 37% feel they get it...
Join us for an evening of honest conversation, fresh insight and healthy discomfort as we launch Frictionomics, Tracksuit’s latest report, built on the findings of our Bridging the Gap research published earlier this year in association with the IPA.
We’ll be exploring the value of friction between brands and agencies alongside a panel of brand and agency leaders including Jason Foo (CEO, BBD Perfect Storm), Sarah Booth (Former Chief Brand & Creative Officer at Ancient & Brave) & Vicky Gillan (Relationship Management & Upskill lead consultant, AAR) who’ll unpack what productive friction looks like in practice, where it’s worth leaning into, and where it’s still being avoided.