Trust Circle: BRICS - An Alternative Market to the EU
BRICS - New Markets, New Capital, New Opportunities
A private gathering in Zug bringing together business leaders, investors, policymakers and representatives connected to BRICS markets.
As global trade, capital flows and geopolitical alliances continue to evolve, BRICS is becoming increasingly important for companies and investors looking beyond traditional European markets.
On 15 October 2026, we will bring together a selected group of executives, entrepreneurs, investors, diplomatic representatives and economic leaders in Zug to discuss how BRICS markets are developing and what this means for Switzerland, Europe and international business.
The evening will focus on practical opportunities, real market experience and the changing role of BRICS as both an alternative and a complement to established Western markets.
The Discussion
BRICS in a changing global economy
How the expansion of BRICS is influencing global trade, investment flows, currencies and economic cooperation.
Opportunities for Swiss and European companies
Where businesses can find growth across BRICS markets and how to approach market entry, partnerships and local networks.
Capital, investment and cross-border business
How investors, family offices and companies are looking at opportunities across emerging and high-growth markets.
Regulation, politics and market access
Understanding the regulatory, political and operational realities companies face when entering BRICS economies.
Building bridges between markets
How Switzerland can play a role as a trusted hub connecting capital, technology, innovation and business opportunities across regions.
Event Details
📅 15 October 2026, from 6 pm
📍 Zug, Switzerland
The evening will combine expert discussion with networking, drinks and an opportunity to connect directly with people actively working across BRICS markets.
Attendance is limited and participation is subject to confirmation.
If you are looking to understand where the next opportunities are emerging, how global economic relationships are changing and how to build meaningful connections across BRICS markets, we would be pleased to welcome you in Zug.