The Forum: Balancing "Pure" Coaching Craft with Building a Coaching Business

​Welcome to the arena!

​The Forum is Coaching Corner's space to mingle, exchange ideas, discuss, philosophize, and get inspired.

​During this edition of the Forum, we'll get meta. While we are all "coaches", what coaching means, our coaching training, and our past experiences with coaches influence how we approach our own coaching business. Grounding in our own perspectives on what brought us into coaching, we'll discuss how we grapple with some of the seemingly contradictory aspects of being a coach and building a coaching business:

​- "Coach as a mirror" vs. "Coach as a differentiated brand"

​- "Coaching as a non-linear growth experience" vs. "Coaching as a measurable and deliverable change process"

​- "Coaching as a service for helping others" vs. "Coaching priced as for creating a livelihood"

​There's no right answer; just space to connect and engage with each other about how we make it through this experience together.