The Founder Framework Masterclass | Episode 4: Beyond TAM/SAM/SOM: A Real-World Guide to GTM

​The Founder Framework series by NSRCEL and WeWork Labs is back, and this time, we’re tackling one of the biggest challenges for any founder: Go-to-Market.

​Getting GTM right isn’t just about defining your TAM, SAM, and SOM — it’s about knowing when your market is ready, which opportunities to seize, and how to position your product to win. It means prioritizing the right channels, understanding competitive dynamics, and sequencing your moves to build momentum early on.

​In this session, we’ll break down how to go beyond market sizing into demand inflection points and timing risks, craft a channel strategy that accounts for power dynamics and defensibility, and map the competitive battlefield the way deals are actually won. We’ll also cover how to design a GTM execution blueprint — from landing your first anchor wins to measuring early traction with the right leading indicators.

​If you’re looking to sharpen your go-to-market game and build an execution path that creates real market presence, this masterclass is for you.