Building Culture Before the Meeting: Why your team’s resistance is killing your growth.

​You've made the call. You know it's right. Now you have to bring your team along, and that's where it falls apart.

​You rehearse the conversation in the shower and on the drive home. You have an answer for every objection. Then your partners or your leadership team push back, some out loud and some by going quiet and waiting you out. So you back off, or you push harder, or you water the decision down until nobody wants it. Three months later, nothing has changed.

​Most CEOs treat buy-in like a pitch they have to win. But by the time you walk into that meeting, your team has already decided how far they trust you. That trust gets built in the culture you lead every week, long before the hard conversation.

​In 45 minutes, Dan Cox and Jason Curtis will cover:

• ​Why the harder you persuade, the less your team trusts the decision

• ​What earning buy-in looks like, and the rare times you have to force it

• ​How to lead a decision your team didn't see coming without losing them

• ​How to build enough trust that the next hard call doesn't cost you

​Bring a buy-in problem you're stuck on. Anonymous is fine. Dan and Jason will answer it live.

​When: Tuesday, October 27 | 12:00 to 12:45 PM PT Where: Zoom (link sent on registration) Cost: Free