AFC Presents In Session with Cake Equity: Building and Motivating Teams with ESOP
🎓 Aussie Founders Club Campus: In Session with Cake Equity
Building and Motivating Teams with Employee Equity (ESOP)
Equity isn't just for investors — it's one of the most powerful tools you have to attract, motivate and retain top talent.
In this session, Teala Stephens from Cake Equity — the cap table and equity management software that helps startup founders accelerate team motivation through equity ownership — breaks down how to use equity as a strategic advantage.
We’ll cover everything from how to set up an ESOP to the practical steps for making your team feel a true sense of ownership. This session is perfect for founders who want to go beyond buzzwords and start using equity as a strategic advantage.
What we’ll cover:
What ESOPs are, and why they matter
How to set up and allocate employee equity
How to keep your team engaged and motivated through ownership
Tools and tactics to educate employees on equity (and why they should care)
How ESOP plays a role in Ownership & Motivation for Startup Teams
Whether you're hiring your first team member or scaling fast, this is your crash course in using equity to drive culture, commitment, and performance.
Event Details
Friday 25 July
12:00–1:00 PM AEST
Online via Butter — designed for real engagement, not passive listening
Before, During & After — We're Going Beyond the Webinar Room
RSVP to access the AFC Slack channel:
Connect with other founders before the session
Share your questions with Teala in advance
Keep the conversation going after the session with takeaways and templates
→ Save your seat. Learn how to build and motivate a team through ownership.