Q4 Full Funnel Performance Creative: Discovery to Post-Click

​Q4 Full Funnel Performance Creative: Discovery to Post-Click

​(Brands Only)

​BFCM isn't won at checkout - it's won weeks earlier, in the creative that gets built, tested, and refined while everyone else is still telling themselves October is plenty of time.

​This DTC Builders session is the pre-game. A room for Shopify founders and marketers to get honest about what full-funnel performance creative actually looks like heading into peak season — from the discovery ad that earns the scroll-stop, all the way through to the post-click landing page and offer that actually closes the sale.

​Chris Wichert — Founder of KOIO, raised $20M and sold the business. Now CEO at Sarah Flint.

​Sara Esmaili — Director of GTM at Thesis, one of the fastest-growing supplement brands, backed by 8 figures in funding.

​Ed Weston — CMO at Prospa, a high-growth agency working with 8-figure brands across supplements and fashion.

​🎯 Why you should be in this room.

• ​Get ahead of BFCM creative before the scramble. Now gives you enough runway to fix the funnel before late-Q4 panic mode.

• ​Hear it from an agency running 8-figure Shopify accounts. Prospa manages £5M+ in monthly ad spend and has generated £50M+ in profit across 80+ ecommerce clients.

• ​Pressure-test your own funnel. Discovery, consideration, landing pages, and the post-click gaps that quietly kill contribution margin once volume spikes.

• ​See what's actually converting right now. Real creative angles, formats, and offer framing Prospa is running for 8-figure brands going into peak season.

• ​Leave with a sharper creative brief. Not theory — a practical checklist for what to build and test before BFCM hits.

​💬 What's on the table.

• ​Discovery creative that earns the scroll-stop - What's actually working in Meta/TikTok prospecting creative for 8-figure Shopify brands right now.

• ​The post-click gap - Why winning the ad and losing the landing page is the most common, and most expensive, BFCM mistake.

• ​Briefing creative that converts, not just creative that's pretty - How Prospa structures full-funnel creative briefs across its client portfolio.

• ​Offer and landing page framing for peak season - Bundles, urgency, and page structure built to hold up under Q4 traffic spikes.

• ​What not to overbuild - The difference between a sharp full-funnel system and over-engineering your creative pipeline.

• ​The BFCM creative runway - How to use the next few weeks to test and sharpen instead of scrambling in late October.

​🤝 Who's hosting it.

​Thomas Gleeson — Co-Founder, StoreHero / Organizer, DTC Builders Thomas is the organizer of DTC Builders, a curated community of Shopify and DTC operators built around tactical, no-fluff conversations rather than mass networking. He's also Co-Founder of StoreHero, a profit intelligence platform for ecommerce brands.

​🙋 Who's getting in.

• ​Shopify and DTC founders preparing their brand's BFCM plan

• ​Marketing leads, growth marketers, and creative strategists across the DTC Builders community

• ​Operators who want tactical, not theoretical, prep for Q4

​⭐ About DTC Builders

​DTC Builders is a curated community for serious operators in the Shopify and DTC ecosystem — built around tactical conversations and meaningful connections rather than mass networking events, and organized by Thomas Gleeson, Co-Founder of StoreHero.

​📢 Important notice for attendees

​Admission & confirmation

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