Real Estate Sales and Marketing: Personal Brand, Lead Generation, Marketing Properties

​This class is approved for 1 hour of Elective continuing education by the Oklahoma Real Estate Commission.

​Real Estate Marketing: Strategy, Compliance, and a Plan That Works

​Marketing is what keeps your pipeline full, but most agents approach it without a real strategy. They post when they remember, try whatever's trending, and hope something works. Meanwhile, they're not always sure if what they're doing is even compliant with Oklahoma's advertising rules.

​This course helps you build a marketing approach that's intentional, effective, and legal. You'll explore what's working in today's market, dive deep into email and video marketing, learn how to use AI for idea generation, and leave with a 90-day marketing plan tailored to your business.

​What You'll Walk Away With:

• ​A clear understanding of what a marketing strategy actually is and how to choose one that fits you.

• ​Knowledge of current marketing trends across video, social media, email, and YouTube.

• ​Confidence that your marketing complies with Oklahoma's advertising rules for signage, social media, and listings.

• ​Tools for generating marketing ideas, including AI prompts and RPR market data.

• ​A foundation in email marketing: why it matters, how to build a list, and what the compliance rules are.

• ​Video marketing essentials: personal branding, content formats, equipment basics, and staying compliant.

• ​Practical systems for batching content and knowing when to outsource.

• ​A 90-day marketing plan you'll start building in class.

• ​A framework for consistency, testing, and using analytics to improve over time.