The Business-First Meta Playbook for Black Friday
Most brands we audit have the same problem going into Black Friday, and it's not their creative, their offer or their budget.
It's something you can usually spot in about 10 minutes by putting two reports side by side. Almost nobody does it.
The result looks familiar: ad spend goes up, ROAS looks fine, and sales don't really move. So brands spend more, test more, and tweak more campaign settings, and they keep fixing the wrong thing.
On top of that, Meta in 2026 doesn't work like Meta in 2022. Several of the setups most brands still treat as best practice are now quietly working against them.
With about 6 weeks until Black Friday, there's still time to find out what's holding your account back. Not much more, though.
On October 14, Brian Roisentul, founder & CEO of BSR, will show you what we look for first in every account, why most brands miss it, and the business-first approach his team uses to build and scale Meta ad accounts for DTC brands.
Here's what you'll learn:
How to build a business-first Meta ad account, starting with your products and your numbers instead of campaign settings
The Product Efficiency Analysis: the first thing we run on every account, and why it usually changes where the Black Friday budget goes
The targeting lever most brands aren't using, and why it now matters more than any audience you can build
How to scale your best-performing campaigns into Black Friday without breaking what's working
Who it's for: This webinar is built for founders, marketers and operators at 7- and 8-figure DTC brands running Meta ads who want Black Friday to be profitable, not just busy.
You'll leave with a clear framework to audit your own account this week and a plan for how to spend your Black Friday budget.
Register for free to save your spot!
About the host
Brian Roisentul has been in the DTC space since 2013. He's the founder & CEO of BSR, a growth marketing agency that builds and optimizes strategic growth systems for brands, helping them unlock hidden revenue and scale profitably. Brian is also the host of The DTC Insider podcast, where he has interviewed more than 200 founders, directors and thought leaders in e-commerce.