

What Does it Take to Become a Premium Coach? An Honest Look at a Profession Many Leaders Misunderstand with Joseph Thompson & Joseph Barkley
For many accomplished executives, founders, and operators, the idea of becoming a coach produces one of two reactions:
Curiosity.
Or skepticism.
Maybe you've wondered:
"What do coaches actually do?"
"What is the difference between a coach, consultant, advisor, or mentor?"
"Is coaching a legitimate profession or just a catch-all title?"
"Is becoming a coach just an easy professional pivot when you don't know what else to do with your skillset?"
Fair questions.
And they're worth exploring before you dismiss coaching, or before you decide to pursue it as your next professional chapter.
As more leaders seek greater autonomy, purpose, flexibility, and impact in the next level of their careers, coaching has emerged as an increasingly popular path. Yet despite its growth, it remains one of the least understood professions in the leadership world.
The opportunity can be compelling: helping others achieve meaningful outcomes, leveraging decades of experience, building deep relationships, and creating a business centered on human transformation.
But what's the reality?
In this candid conversation, Joseph Thompson and Joseph King Barkley will explore the opportunities, misconceptions, tradeoffs, and truths behind becoming a premium coach in today's marketplace.
Together, they'll discuss:
Why accomplished leaders become interested in coaching, and why many never seriously consider it.
Why many accomplished professionals are skeptical of coaching, and when that skepticism is justified.
The traits, motivations, and capabilities that tend to predict success in coaching.
How the barrier to becoming a coach is relatively low, though the barrier to building a thriving coaching practice is remarkably high
What the most successful coaches know how to do that many aspiring coaches never learn
Why the ability to have powerful conversations may be one of the most valuable leadership skills you can develop, regardless of whether you ever become a coach
Practical ways to explore coaching before making a significant career transition
This isn't a session designed to convince you to become a coach. It's also not a session to tell you how to do it.
It's a conversation designed to help you discern whether coaching deserves a place in your future, whether it's as your next professional venture, or the next evolution in your own leadership.
Speaker Bios:
Joseph Thompson coaches founders, senior leaders, and their teams through the power of honest, caring, and confronting conversations.
As a partner at Novus Global, he coaches leaders & teams to explore what's beyond high performance as they define thrilling visions for what they can accomplish and adopt new mindsets that help them turn those visions into reality.
As the VP of Innovation & Learning Design at The Meta Performance™️Institute, Joseph oversees the implementation of the same tools he uses to coach high-impact leaders across the world to train, develop, and equip coaches who want to have a massive impact, break income barriers, and do that through their own growth and transformation.
Joseph received a BA in liberal arts from Thomas Aquinas College and an MA in English from the University of Mississippi. He is a published author, poet, and dynamic speaker. He lives in Texas with his wife of 15 years (and counting) and their six children.
Joseph King Barkley is the President of the Meta Performance™ Institute, Novus Global Partner, keynote speaker, & author. Joseph is a former television and film songwriter who became a nonprofit and for-profit entrepreneur.
He now dedicates his professional energy to helping accomplished individuals and teams who long for more discover what they are capable of and generate the clarity and courage to experience it.