Delivering on the Promise of Customer Value
Thank you to our sponsors! - Parul Bhandari, CEO of CustomerXSuccess and Swati Garg, CEO of Melo Associates. And a very special shout out to our space sponsor, Workbox - River North. We are so excited to partner with you!
Delivering on the Promise of Customer Value
Are you truly delivering the value your customers expect? Join our session to learn how.
In this hands-on session, you’ll learn how to evaluate how clearly your organization defines value, how effectively it delivers on those promises, how customers perceive that value, and where opportunities exist for expansion. Using the Diagnostic Framework for Customer Value, Parul Bhandari will help guide you through a simple strategy to:
Identify gaps in value clarity, delivery, perception, and expansion
Uncover insights into where customer value is created or lost
Leave with a focused action plan to drive measurable outcomes
Whether you lead a Customer Success team or own the customer relationship in another function, this framework will help you align strategy and execution around what matters most, validated Customer Value exchange.
Agenda:
5:30 PM - Arrival and networking
6:00-7:00 PM - Hands on session led by Parul Bhandari
7:00 - 7:30 PM - Final networking and closing of event
Food and beverages will be provided.
Speaker
Parul L. Bhandari is a Customer Success Consultant, speaker and author in Chicago. As the founder of CustomerXSuccess, she brings over 20 years of experience helping companies from $0 - $100M, grow through Customer Success and retention strategy. Named a top 25 Customer Success Strategist globally in 2025, Parul is the author of The Customer Success Talent Playbook and a series of books celebrating Indian heritage. She also recently launched a podcast, called "The Business of Success," to help companies build better from the inside out.
Learn more about Parul's work at www.customerxsuccess.com.
About our sponsor(s):
About CustomerXSuccess:
CustomerXSuccess helps early to mid-stage companies and customer success teams with AI enablement, Customer Success process and end-to-end journey management.
Changing how leaders think of CustomerSuccess - from a cost center to a profit generator. We focus on exceptional customer experience to build customer value, advocacy and long-term growth.
Parul Bhandari, our CEO, is a 20+ year veteran of customer-facing roles, from Consultant, to Business Partner, to Customer Success Leader and DEI advocate. She has grown startup CS and Implementation teams from the ground up, has engaged CSMs to be profit drivers, and has employed process and discipline to ensure team success.
About Melo Associates:
Melo Associates serves as a strategic hiring partner across SaaS and Tech, Management Consulting, and Manufacturing specializing in Revenue roles. We have a large focus on Customer Growth roles, everything a Chief Customer Success Officer might own, including Customer Success, Sales Leadership, Consulting, Professional Services, Account Management, Solution Engineering, Customer Support, and beyond.
Our two core services are targeted external recruitment and a company-wide Employee Mobility Program. Through external recruitment, we help companies build high-impact teams across individual contributors, middle management, and executive search.
Swati Garg and Melo Associates have been featured in USA Today, Yahoo Finance, SuccessHACKER, Gainsight, EverAfter, SmartKarrot, ChurnZero, Customer Success Association, and ClientSuccess.
*About Workbox - River North
Workbox's mission is to foster meaningful connections within a dynamic community!
Whether you're a growing startup or an established company, Workbox offers flexible coworking solutions designed to support collaboration, growth, and real business impact.
Workbox is more than just an office—it’s a community designed to help your team thrive.
If you're looking for a space that helps your team stay focused and feel connected, Workbox is the place to be.
**
About CuSP:
Learn more about CuSP: A Customer Success Community and join our Meetup group: https://www.meetup.com/CuSP-A-Customer-Success-Community/
Volunteer With Us: https://forms.gle/QYuwRcp3vEaofATz7
Sponsorship Signups: https://cusp.typeform.com/to/hfo8vI
Speaker/Panelist Signups: https://cusp.typeform.com/to/x9oMId
QUESTIONS?
If you have any questions, please contact Swati, Kimberly, or Parul via the CuSP Meetup group or [email protected].
#ConnectWithCuSP
CuSP is Sponsored by Melo Associates, a Recruitment Firm focused on Revenue Roles with a big focus on post sales, customer growth, and customer success roles. Check them out here: meloassociates.com
To learn more about the Customer Success Function, check out The Customer Success Association at https://www.customersuccessassociation.com/