

Aura Farming: Building Your Personal Brand On LinkedIn | Reading Entrepreneurs
Make your profile work as hard as you do.
Join Reading Entrepreneurs for a practical workshop on LinkedIn with Henry Li. Whether you have never posted or already have a profile you want to improve, this session covers how to stand out on the platform and how to use it to reach the people and opportunities you want.
The Evening
6:15pm: Arrival and welcome
6:20pm: Talk with Henry Li
7:00pm: Live profile reviews
7:15pm: Networking and pizza 🍕
8:15pm: Closing
Timings are approximate and may shift slightly on the night.
The Speaker
Henry Li is a second-year PPE student at LSE and co-founder of A* AI, an AI revision tool used by over 10,000 students. In one year he grew his LinkedIn following from 150 to over 15,000, and he will share what changed, what worked and what did not along the way.
🔗 Follow Henry on LinkedIn: henry-xli-
Why Come
👤 Learn how to build a profile that works for you, from your headline to the first two lines of your About section
✍️ Get a practical approach to writing posts, including hooks, images and what to post about when you are starting out
💬 Find out how to message recruiters, founders and people at firms you want to work with, including for spring weeks and internships
🔍 Watch real profiles reviewed live on screen (volunteers only, nobody gets picked)
🏆 Take on the "post one thing this week" challenge, with Henry reading every post and the best one winning [insert prize]
🤝 Meet Henry and fellow students over pizza
No experience needed. Bring a laptop or phone if you would like to update your profile as you go, and feel free to bring a friend.
📍 Room G09, ICMA Centre, University of Reading
Reading Entrepreneurs is the University of Reading's largest non-sport society, bridging the gap between students and the unconventional possibilities outside university.
Bring your profile. Henry will bring the feedback.