

September VIRTUAL Founders & Freelancers
Overview
Founders + Freelancers is a monthly gathering for women who are building businesses, freelancing, consulting, or creating their own path.
This September, we’re talking about how to make conference season actually count.
Making Conference Season Count: Find the Right Events, Show Up Ready, Measure What Matters
Conferences can put you in the right rooms, but being there is only part of the equation.
Led by Simone Smoot and hosted by Jess Pfeffer, this virtual session is about getting more intentional before, during, and after a conference. Simone will break down how to decide which conferences are actually worth your time and money, how to prepare so you show up ready to connect, and how to evaluate what came from the experience once you’re home.
You’ll leave with a simple framework for approaching conference season with more clarity and making the rooms you choose to enter work harder for you.
What To Expect
How to identify conferences that are actually worth your time and investment
Practical ways to prepare before you walk into the room
A more intentional approach to building real connections and visibility
A simple way to measure what came from the conference afterward
Conversation and perspective from other women building businesses and careers
Who Should Attend
Founders
Freelancers
Consultants
Creative entrepreneurs
Women planning to attend conferences for business, career growth, visibility, or connection
Tickets & Access
Lola Members: Free
Guests: Ticket required
Know a woman heading into conference season? Bring her into the conversation.
About The Lola
The Lola is a women-centered growth ecosystem in Atlanta’s Old Fourth Ward.
We believe proximity creates power.
Being in the room with women who are building, leading, pivoting, and investing in each other changes what’s possible.
Founders + Freelancers creates another way for those conversations to happen, even when the room is virtual.