Introducing Genuine Influence | An Exclusive Villa Brunch at Cannes Lions
The influencer marketing industry has spent years trying to answer one question: how do you actually prove genuine impact you own?
The KPIs have multiplied, budgets have grown and creator strategy has matured. The ambition is there, but a consistent, credible way of connecting creator activity to owned cultural and commercial outcomes remains largely unsolved.
We've changed that.
At Cannes Lions 2026, Disrupt welcomes you to an exclusive and intimate villa to explore the first look at something we’ve spent a long time building. A proprietary framework that moves beyond reach and beyond engagement to score what actually moves the needle. Genuine Influence.
The Genuine Era of Influence is a curated conversation about what real influence looks like in 2026, and why most of the industry is still looking at the wrong signals.
Not a presentation. Not a panel. A relaxed session in the sun, in a beautiful setting, with a select group of senior marketers who are ready for a better conversation about what influence is really worth. Come for bites and bubbles; leave with a new benchmark.
We are excited to preview an exclusive first look at The Genuine Influence Index, our proprietary benchmark ranking global challenger brands on the signals that actually matter.
Be the first to witness what’s next. RSVP now.
🗓️Wednesday 24th June 2026
⏱️11am CET
🥂Brunch and bubbles
💬 Facilitated conversations on trust, creators, and what genuine influence looks like in 2026
🏆 An early preview of the Genuine Influence Index before its full industry launch
About Disrupt
Disrupt is a creator-first influencer marketing agency and part of the Tomorrow Group. We build genuine influence for industry leading brands and global challengers, with a client roster spanning Vinted, Wizz Air, Netflix, COTY, The FA, and more. Our work sits at the intersection of culture, creators, and commercial performance. The Genuine Influence Index is the first output of our proprietary intelligence platform, built to define and benchmark what real influence looks like in 2026.