The Bad Week Briefing
What would actually happen to your business on its worst week?
Not the dramatic movie version. The realistic one. A storm rolls through, and the power's out for two days. A customer posts something unflattering that won't stop spreading. Then you come down with something and can't get out of bed.
In this free one-hour session, I'll walk you through a bad week as it unfolds, the way emergency services train for the real thing. At each step, you'll answer honestly: what would you do, who would you call, and what would you say?
I've spent my career in the room when things go wrong: emergencies, public warnings, crisis communications and major incidents. This is that thinking, made useful for a business owner on an ordinary day.
You'll leave with
Your score across the three things that decide how a bad week goes: what you say, how the business keeps running, and how you hold up under pressure
One holding statement, written during the session, for the thing you're most worried about
The three gaps worth fixing first
It's not a fear-fest, a productivity webinar or a 40-page emergency plan. It's an honest hour that might save you a truly terrible one.